http://www.mediafire.com/?j69fsk0k2iwhet1,g8q45h7z4jc5wkx,7bzk14jw1o43ksy,82a6gr77zx8ul5f,5dh6ev4p048p02d,c3ki2w77baz780v,c0sm87nx2jjl6t6,y2zrfjgjd0j2ayc,er5jddtpztih9r4,av6rxbk0eoyetrf,vm2sk5fyq88tkom,zym3b8o4vuvcx12,acmnrj5385p3v0d
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SWAG SWAG SWAG
Thursday 16 May 2013
Wednesday 15 May 2013
Why are some texts described as Post Modern?
Postmodernism has many definitions to it but the one that i think describes it is 'to be weird for the sake of weird'. It is aimed at a literate audience that can recognise the postmodern elements included by the film makers. Most elements that are used and recognised in movies are hypereality, intertextuality, playing with conventions and embracing paradoxes. Many directors adapt postmodernism into their work and once you realise what they are, it becomes a lot more interesting.
A very famous director known for his use of postmodernism in movies is Quinton Tarantino. In 2009 he created a movie called Inglorious Bastards which is in th genre of a war film however is very far from it but is just a fictional representation of war. The first postmodern element that can be seen in the film is at the beginning with the opening credits; Tarrantino uses a famous yellow text that can be recognised in all of his movies. It is condsidered to be postmodern as normal credits would usually be white. Another thing with his opening credits are made purposely long as he wanted to make sure the the audience remembered that they were watching a film and like his yellow text he did this with all of his movies. This makes it postmodern as not many directors do this due to them just wanting to get the audience engaged into the movie. Linking to the point of Tarrantino making sure the audience remembered they were watching a movie, is during a shot, he would reveal some of the set that is usually not seen in movies but Tarrantino reveals this as he wants the audience to be aware of the fact that they are watching a movie and things occuring are a fantasy. On the topic of fantasy, Tarrantino uses a Fairytale element to his work and this can be noticed in the opening sequence of the movie, as it uses chapters to take the audience through the film with different headings telling us what the next part of the story is going to be about. A theorist named Todorov talks about this being used in all films, he says that all films have a fairytale element to them with a hero, villain, heroin etc and this film does contain fairytale like characters and this is also a postmodern element done purposely by Tarrantino. With Inglorious Bastards being a film based on war, the violence shown in the movie is not what you would expect it to be like in general war films with battle scenes but has an overplay on violence as it is very brutal. It almost has a comical element to it as it is very violent and sometimes for no apparent reason; this is a postmodern element as it is an overuse of violence.
Although Tarrantino is renound for his postmodern, another film uses the same type of violence seen in Inglorious Bastards and this is called Drive which stars Ryan Gosling. Not much is given about the character in the whole movie, we are not even told his name. Throughout some of the film, he is seen as a calm character but then at times we see his 'pyschotic' side and there is one scene where this is very noticeable. He is kissing the girl he likes, and a postmodern element is shown during this scene as the lighting changes to make the scene seem more romantic with a red, orange glow lighting up the elavator in which they are in. As soon as the kiss is over, it soon turns brutal with the end of the scene leading to Gosling crushing his head with his foot. This scene reveals his real violent side as before we are just known to his quite and relaxed self. Just like Inglorious Bastards, Drive also has a fairytale conventions like Inglorious Bastards as Todorov's theory which talks about fairytale elements in films, Drive makes this very clear with Gosling being the Hero, Irene being the Princess and many more.
Talking of the fairytale aspect, drive contains a fantasy element and uses coneventions from the computer game 'Grand Theft Auto'. These conventions will mainly be recognised people who would play the game or an literate audience. It uses bird eye shots which also are used in the game and give it the reflect of a artificial and fantasiced element to the film. In addition, to the game, the opening of the movie uses a colourful text which gives it quite an 80's feel but is also used in the game; we have already spoke about this before when we look back at tarrantino's work as he uses the same text withtin his movies of a yellow font colour. Linking back to the 80's theme, Drive does not specify a time period in which it is set in but when we look at the soundtrack of the film, it has many 80's elements in them. Another thinkg we can look at to associate with the 1980's is the Jacket Gosling wears has a very distinctive scorpion on the back of it and this type of jacket would be seen as being quite old fashioned, this plays on conventions and allows the audience to question the time period. Drive also plays on is the setting and location the movie is made in, its supposed to be in the busy streets of Los Angles but they make it to seem very lonely and has no one around. This is a postmodern element because the audience is aware that the location is LA but it is strangley quite and we are not told why.
Another film which is known to be postmodern, yet is very different from Inglorious Bastards and Drive and it is called Funny Games. The genre behind the movie is a thriller but contains many elements that question the conventions of it. The two films I have spoke about before contain a lot of brutal violence which is shown to the audience and usually thrillers would show violence as this is a way to engage the audience and keep them interested, however this film does not show any violence, but plays on the conventions of thrillers. To an illiterate audience, it would be seen as very boring but they take the violence out of the movie. The film has a memorable scene in it that became very popular as it take out the conventions of a movie all together. It is the rewind scene where the actor rewinds what we have seen and changes the story to make it the way he wants. Like Tarrantino revealing the set so the audience can remember they are watching a film and it is not real, Funny Games also does this as it takes away the tension from the film (which is what mainly consists in thrillers).
These films are very unusual to how we would expect them to be as they have been created in a postmodern way. They are as Mo from simpson puts postmoderism and calls says they do it this way for the sake of being weird.
A very famous director known for his use of postmodernism in movies is Quinton Tarantino. In 2009 he created a movie called Inglorious Bastards which is in th genre of a war film however is very far from it but is just a fictional representation of war. The first postmodern element that can be seen in the film is at the beginning with the opening credits; Tarrantino uses a famous yellow text that can be recognised in all of his movies. It is condsidered to be postmodern as normal credits would usually be white. Another thing with his opening credits are made purposely long as he wanted to make sure the the audience remembered that they were watching a film and like his yellow text he did this with all of his movies. This makes it postmodern as not many directors do this due to them just wanting to get the audience engaged into the movie. Linking to the point of Tarrantino making sure the audience remembered they were watching a movie, is during a shot, he would reveal some of the set that is usually not seen in movies but Tarrantino reveals this as he wants the audience to be aware of the fact that they are watching a movie and things occuring are a fantasy. On the topic of fantasy, Tarrantino uses a Fairytale element to his work and this can be noticed in the opening sequence of the movie, as it uses chapters to take the audience through the film with different headings telling us what the next part of the story is going to be about. A theorist named Todorov talks about this being used in all films, he says that all films have a fairytale element to them with a hero, villain, heroin etc and this film does contain fairytale like characters and this is also a postmodern element done purposely by Tarrantino. With Inglorious Bastards being a film based on war, the violence shown in the movie is not what you would expect it to be like in general war films with battle scenes but has an overplay on violence as it is very brutal. It almost has a comical element to it as it is very violent and sometimes for no apparent reason; this is a postmodern element as it is an overuse of violence.
Although Tarrantino is renound for his postmodern, another film uses the same type of violence seen in Inglorious Bastards and this is called Drive which stars Ryan Gosling. Not much is given about the character in the whole movie, we are not even told his name. Throughout some of the film, he is seen as a calm character but then at times we see his 'pyschotic' side and there is one scene where this is very noticeable. He is kissing the girl he likes, and a postmodern element is shown during this scene as the lighting changes to make the scene seem more romantic with a red, orange glow lighting up the elavator in which they are in. As soon as the kiss is over, it soon turns brutal with the end of the scene leading to Gosling crushing his head with his foot. This scene reveals his real violent side as before we are just known to his quite and relaxed self. Just like Inglorious Bastards, Drive also has a fairytale conventions like Inglorious Bastards as Todorov's theory which talks about fairytale elements in films, Drive makes this very clear with Gosling being the Hero, Irene being the Princess and many more.
Talking of the fairytale aspect, drive contains a fantasy element and uses coneventions from the computer game 'Grand Theft Auto'. These conventions will mainly be recognised people who would play the game or an literate audience. It uses bird eye shots which also are used in the game and give it the reflect of a artificial and fantasiced element to the film. In addition, to the game, the opening of the movie uses a colourful text which gives it quite an 80's feel but is also used in the game; we have already spoke about this before when we look back at tarrantino's work as he uses the same text withtin his movies of a yellow font colour. Linking back to the 80's theme, Drive does not specify a time period in which it is set in but when we look at the soundtrack of the film, it has many 80's elements in them. Another thinkg we can look at to associate with the 1980's is the Jacket Gosling wears has a very distinctive scorpion on the back of it and this type of jacket would be seen as being quite old fashioned, this plays on conventions and allows the audience to question the time period. Drive also plays on is the setting and location the movie is made in, its supposed to be in the busy streets of Los Angles but they make it to seem very lonely and has no one around. This is a postmodern element because the audience is aware that the location is LA but it is strangley quite and we are not told why.
Another film which is known to be postmodern, yet is very different from Inglorious Bastards and Drive and it is called Funny Games. The genre behind the movie is a thriller but contains many elements that question the conventions of it. The two films I have spoke about before contain a lot of brutal violence which is shown to the audience and usually thrillers would show violence as this is a way to engage the audience and keep them interested, however this film does not show any violence, but plays on the conventions of thrillers. To an illiterate audience, it would be seen as very boring but they take the violence out of the movie. The film has a memorable scene in it that became very popular as it take out the conventions of a movie all together. It is the rewind scene where the actor rewinds what we have seen and changes the story to make it the way he wants. Like Tarrantino revealing the set so the audience can remember they are watching a film and it is not real, Funny Games also does this as it takes away the tension from the film (which is what mainly consists in thrillers).
These films are very unusual to how we would expect them to be as they have been created in a postmodern way. They are as Mo from simpson puts postmoderism and calls says they do it this way for the sake of being weird.
Theme and Songs for music.
The theme i have chosen for my swag.
- Pretty Boy Swag- Soulja Boy
- Boyfriend- Justin Bieber
- Swag Jerry Rice- Lil B (BASED GOD)
- Swag Song- Jusreign
- Swag Surfin'- Lil Wayne
- Swagger Jagger- Cher Lloyd
- Turn my swag on- Soulja Boy
- Watch the way I lean- Cali Swag District
- Purpple Swag- A.$.A.P Rocky
- Found my swag- The Bangz ft New Boyz.
- Otis- Jay Z & Kanye West
- My Swag- T.I.
- Swagger like us- TI feat. Kanye West, Jay-Z, Lil Wayne.
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| Album Cover. |
Tuesday 16 April 2013
Music video essay
Making the music video is one thing but having to thinking about the moving image is one what makes the music video what it is. When creating the music video, i didn't realise the amount of thought that had to go behind developing it. For my music video, i had used many media conventions that i could to see if i could make it as professional as possible and after doing the research in these areas I realised what techniques would be needed to get into the area of it being professional.
Firstly, there is the camera; this mainly consists of the movement and the positioning of it. With the movement, i decided it would be best at most times to keep it stationary so the audience could get a good look at the artist in the video and identify the conventions we had that related him to the chosen genre. The scene at the end consists of movement and this is the only scene in which there is movement and it relates to the story of the song that is being shown. Camera shots were also important for the video as it will show the artist in different locations and reveal more with what is happening in the song. It allows the audience to get a better view of the artist so they can see what the creator intended for them to see, without trying to show anything to show it is a music video e.g. showing the objects to create the music video. We used a variety of shots in the music video for different reasons. One shot we used is an long shot, and this was done mainly for the fact to show the artists location because doing our research allowed us to see the different locations and conventions used in a hip hop music video and we wanted to copy this fact and so used a long shot to show the setting. We also used a close ups and extreme close ups to show the expressions of the artist as this was vital for the story in the music video and also the fact that the artist is singing so it tells the audience who the artist actually is. In the final scene of the video, we use a low angle shot to show the artist moving on from him drinking and walking into the sunset. Then, like this kind of shot, we used eye level shots again to show the expressions of the artist which will allow the audience learn what is happening the video.
Editing is the process of showing different scenes in the music video and the most common type of editing in my music video is straight cut, which just goes from one shot to another and allows the audiences eye to look at one point of the video and then in the next shot they'll see the next thing the creator wants them to see. We didn't use any other type of fancy shots in the music video due heavily to the genre of the music video. With hip hop being quite a strict and straight forward genre, this is what we wanted to do with ours and also it is quite a serious genre as well as music video so keeping it basic with the editing techniques was the best thing to do.
Lighting is highly important in music video because it allows the viewer to be able to see what is happening. Again linking with the genre of the of the music video as it is quite strict and straight forward, we wanted the lighting to bring this across also; for this then we made the lighting quite dark and did a lot of the filming at night time so it would be dark and have a bit of lighting to create a shadow effect. For example, on the scene on the rooftop, we used the car lights on the artist to make him stand out. Other than this we used low key lighting which is light purposely chosen to create the darkness that we wanted. As we wanted it to be quite dark and shadowed, we chose lighting to create this as in the video it always shows that it is night time in the background.
With sound, we had the music video in the background and just used lip syncing so most of the sound that occurred was the music and this is known as non- digetic sound. However, there is the start scene and the final scene which uses synchronous sound as in the beginning scene, the gears are changed and this can be heard in the music video. This was done this way because we wanted to show the driver moving off and using this to represent that action. Then in the final scene there is the air that can be heard and as the artist is outside this is also synchronous sound. Another area where different sound is used is when the artist is speaking but he cannot be seen in the shot. This is known as Off Screen sound and was done to give the audience better knowledge of the story and what the artists views were.
Mis-En-Scene was vital in the music video due to us using it to represent the genre we were making the music video in even if the audience could not hear the song. The first thing we thought about was costume and tried to dress the artist up to make him look as if he was from the hip hop area, for example using a black New York hat with a black hooded jacket; although this can be seen of as being a stereotype, it is an easy was for the audience to recognise the genre of the song. In other shots, we wanted to him to seem wealthy and dressed him up a bit smarter but with the same hip hop feel and did this in order to link with the story. The locations used were also done to link in with the genre of the song; after we had done our research and analysed the conventions in a hip hop music video regarding location then we tried to copy this, for example the artist in front of a large building. Another thing we used in the video, were props and this was done to link in with the story, for example we used a big white car to show wealth and then a bottle of alcohol to show depression. Therefore, the props that we used were merely for the audience to understand the video better. Casting was another major element we had to think about as we wanted to link it with the genre of the music video. Again we used stereotypes to choose the artist and dressed him up to make him link as much to the genre as possible. Finally, there is the acting done by the artist, i.e. body language and as we had a story behind the music video we needed the artist to use things like body language and facial expression to convey this (hence the extreme close up shots with the camera).
Firstly, there is the camera; this mainly consists of the movement and the positioning of it. With the movement, i decided it would be best at most times to keep it stationary so the audience could get a good look at the artist in the video and identify the conventions we had that related him to the chosen genre. The scene at the end consists of movement and this is the only scene in which there is movement and it relates to the story of the song that is being shown. Camera shots were also important for the video as it will show the artist in different locations and reveal more with what is happening in the song. It allows the audience to get a better view of the artist so they can see what the creator intended for them to see, without trying to show anything to show it is a music video e.g. showing the objects to create the music video. We used a variety of shots in the music video for different reasons. One shot we used is an long shot, and this was done mainly for the fact to show the artists location because doing our research allowed us to see the different locations and conventions used in a hip hop music video and we wanted to copy this fact and so used a long shot to show the setting. We also used a close ups and extreme close ups to show the expressions of the artist as this was vital for the story in the music video and also the fact that the artist is singing so it tells the audience who the artist actually is. In the final scene of the video, we use a low angle shot to show the artist moving on from him drinking and walking into the sunset. Then, like this kind of shot, we used eye level shots again to show the expressions of the artist which will allow the audience learn what is happening the video.
Editing is the process of showing different scenes in the music video and the most common type of editing in my music video is straight cut, which just goes from one shot to another and allows the audiences eye to look at one point of the video and then in the next shot they'll see the next thing the creator wants them to see. We didn't use any other type of fancy shots in the music video due heavily to the genre of the music video. With hip hop being quite a strict and straight forward genre, this is what we wanted to do with ours and also it is quite a serious genre as well as music video so keeping it basic with the editing techniques was the best thing to do.
Lighting is highly important in music video because it allows the viewer to be able to see what is happening. Again linking with the genre of the of the music video as it is quite strict and straight forward, we wanted the lighting to bring this across also; for this then we made the lighting quite dark and did a lot of the filming at night time so it would be dark and have a bit of lighting to create a shadow effect. For example, on the scene on the rooftop, we used the car lights on the artist to make him stand out. Other than this we used low key lighting which is light purposely chosen to create the darkness that we wanted. As we wanted it to be quite dark and shadowed, we chose lighting to create this as in the video it always shows that it is night time in the background.
With sound, we had the music video in the background and just used lip syncing so most of the sound that occurred was the music and this is known as non- digetic sound. However, there is the start scene and the final scene which uses synchronous sound as in the beginning scene, the gears are changed and this can be heard in the music video. This was done this way because we wanted to show the driver moving off and using this to represent that action. Then in the final scene there is the air that can be heard and as the artist is outside this is also synchronous sound. Another area where different sound is used is when the artist is speaking but he cannot be seen in the shot. This is known as Off Screen sound and was done to give the audience better knowledge of the story and what the artists views were.
Mis-En-Scene was vital in the music video due to us using it to represent the genre we were making the music video in even if the audience could not hear the song. The first thing we thought about was costume and tried to dress the artist up to make him look as if he was from the hip hop area, for example using a black New York hat with a black hooded jacket; although this can be seen of as being a stereotype, it is an easy was for the audience to recognise the genre of the song. In other shots, we wanted to him to seem wealthy and dressed him up a bit smarter but with the same hip hop feel and did this in order to link with the story. The locations used were also done to link in with the genre of the song; after we had done our research and analysed the conventions in a hip hop music video regarding location then we tried to copy this, for example the artist in front of a large building. Another thing we used in the video, were props and this was done to link in with the story, for example we used a big white car to show wealth and then a bottle of alcohol to show depression. Therefore, the props that we used were merely for the audience to understand the video better. Casting was another major element we had to think about as we wanted to link it with the genre of the music video. Again we used stereotypes to choose the artist and dressed him up to make him link as much to the genre as possible. Finally, there is the acting done by the artist, i.e. body language and as we had a story behind the music video we needed the artist to use things like body language and facial expression to convey this (hence the extreme close up shots with the camera).
Monday 8 April 2013
Saturday 30 March 2013
Post Production Essay.
Production for my AS work was that i had to produce a Front Cover, Contents page and a Double Page Spread. This had to be well thought about and a variety of tools were used in order for this to take place.
In post production i had to take pictures that i was going to use for my magazine. In order to this, many steps had to be taken for example I needed to get hold of a decent camera, as well as a location to take the photos at and an artist that I can use in the photos. This was all a process of post production as this needed to be done in order for the final piece to be completed. Once I had got all these things together, it was time for me to use some types of technology to put them onto the computer so I was able to edit them etc. Luckily, when we did our preliminary task, we was shown how to put them up and this made it a lot easier for me as my knowledge of doing this had increased. This is where I next had to use software to put it together. To back this up, we can use Bentley’s theory (1997) which tells us that by doing a preliminary task before helps us to do the final version, and this is true when looking back at when I did my work.
The main software in order for post-production to take place was Photoshop which gave me a range of tools to use for my post production elements. I had to play around with this first in order to get used to it and once i had done it got simple to use. The first draft i did, i was not that good at using. I inserted images that i was going to use on my magazine and used tools like Magnetic Lasso and the contrast and brightness adjusting tool. With the magnetic lasso i was able to crop around the image so the background that i did not want i could get rid of and have the image alone that i wanted for my final piece. In addition, due to me wanting the pictures to look professional and suit the genre i tried to use some effects that Photoshop had to offer to see if i could make it better. One effect i did use was the contrast tool to make the image look grey scale as this linked to my genre better and link in with colour scheme of the magazine. This was all post production as this was what i was doing in the process of making my final piece, this links to the actual piece as it will be what I will use. This is just an example of one thing that I did in my post production; however the software I used, which was Photoshop, was the main one through post production and the production process.
In A2 for post production, I had to do some of the same things that I did in AS but due the fact of me already having done them, I was able to use different elements and conventions to make it better which shows that I have made an improvement since AS.
Firstly, like before I had to take pictures of an artist, in a certain costume and a certain location which would suit the genre of my music video. From my mistakes before, I had learnt a few key things for example, the type of poses and location he would need to be in, I had thought of these before so I wasn’t looking for one last minute like I did in AS. Once I had taken my pictures, I went through the same process of putting them on the computer which allows me to edit them and what not. However, because I had done this previously, I found it very easy and did the process very quick and was able to know the tools I needed to use to crop the pictures and use it efficiently. This again shows an improvement from my AS and it was a massive advantage.
Something differently we had to do this time round is filming for the video, as this will enable to put it all together and make our final version. For this, we needed a high quality video camera to get the best quality possible for the video as this will make it more professional and we had to choose locations for us to do the filming and make it link to the genre and conventions for the video. After doing the main part of the post production, we had to upload it to the computers and this was much more difficult that doing it with images as we had to use a totally new software and we had never uploaded videos before.
However, once this was completed we then had to use the new software to the editing as we had to put it all together and make the lipsyncing was in time with the song. This was new to us both but after we got used to it, it became easier. We used our knowledge from when we first used photoshop, meaning that playing around with it first then made it easier to get used to it. In addition, like AS we did a preliminary task and this also made it a bit easier and again this links to the theorist Bentley (1997).
The post production was a must when making the final piece as this allows you to put it all together and actually create a final piece.
Something differently we had to do this time round is filming for the video, as this will enable to put it all together and make our final version. For this, we needed a high quality video camera to get the best quality possible for the video as this will make it more professional and we had to choose locations for us to do the filming and make it link to the genre and conventions for the video. After doing the main part of the post production, we had to upload it to the computers and this was much more difficult that doing it with images as we had to use a totally new software and we had never uploaded videos before.
However, once this was completed we then had to use the new software to the editing as we had to put it all together and make the lipsyncing was in time with the song. This was new to us both but after we got used to it, it became easier. We used our knowledge from when we first used photoshop, meaning that playing around with it first then made it easier to get used to it. In addition, like AS we did a preliminary task and this also made it a bit easier and again this links to the theorist Bentley (1997).
The post production was a must when making the final piece as this allows you to put it all together and actually create a final piece.
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