Friday, 15 March 2013

What makes a good essay.

What made a good essay:
  • Applying theories to your work confidently
  • Constantly linking to the question
  • A good understanding of how your skills have progressed from AS to A2
  • Using the 5 key words (Pete Fraser) as a starting point

DIKW Pyramid- a theory.


The DIKW pyramid can be useful theory to apply to the areas of Research and Planning as well as Digital Technology.How can the DIKW Pyramid be applied to your c/w?

Post Production.

List Of the Main Things I did in my AS task:
Used PHOTOSHOP to make most of the magazine. Had many pros as the tools it had to offer were really useful to the task for examples: MAGNETIC LASSO to crop around images, MAGIC WAND TOOL which allowed us to take a big chunk out of the background, MOVE TOOL and the TEXT TOOL which allowed me to move images around and the text tool let me put writing on the page.
With the softwares, there was mainly Photoshop that i used due to it making editing it so much easier and the tools on it. The disadvantages for this software was that there are many tools on the software and it got really hard to use at times because it was very professional. Luckily my strengths do consist of learning new tools quite easily so once i played around with this software, i started to get used to it and also helped other people use it quite well. In myself, i had a weakness of not having much patience so when learning new things and i do get quite annoyed when things dont go as i wanted them.

A2 work.
Again i used Photoshop for my A2 with my auxilary work and this time round it was better because i had a better idea of the tools so i was more fluent in using it. The same tools i used were the same because i had to edit things in the same way that i edited my magazine. Another software i needed to use for my A2 work was Final Cut Pro and this was an editing software.

Monday, 11 March 2013

David Bowie.

A BIT ABOUT HIM.
David Robert Jones (born 8 January 1947), known by his stage name David Bowie. David Jones, but changed his name in the 60s to avoid confusion with DavyJones (not the Pirates of the Caribbean character, but of  The Monkees  who  were  an  american  pop  band). 
Although generally known as a musician and performer, Bowie’s original training, like many British musicians of his generation, was at art school. Throughout his career he has maintained strong connections to the visual arts as an exhibiting painter, printmaker, and art collector. In addition to being a highly visible supporter of the “YBA,” or Young British Artists, he has served as a contributor and member of the editorial board of the British journal, Modern Painters, since 1993.

Postmodern Elements with David Bowie.
  • On each one of his new albums he uses different themes and genres of every album he makes. This is unusual for many artists as they would usually stick to one genre and it is risky to go into other areas.
  • Influenced by a range of things, such as politics, love,drugs and literature. Bowie brought the unexpected intohis lyrics, such as the decay of society, pairing together different things.
  • He  says  with  new  ideas come  from  recombining  of other  peoples  ideas in  an  innovative  way.  

ZIGGY STARDUST.
This is his Ultra Ego that David Bowie created for himself. He says it is an alien who fell to earth and is a rockstar (hence the name SPIDER FROM MARS).


Postmodern Elements for his new album- THE NEXT DAY.
Without even listening to the album we can notice, and this by using the term 'judging a book by its cover', that the album cover is very unusual. The genres David Bowie is known for are Rock, Glam Rock, Art Rock and Pop and this is not what we would usually see on the front cover. Behind the white filled box with the text in it saying THE NEXT DAY we can see a part of an image and that is what you may expect on the front cover on one of these albums. The white box, makes it more weird and this is part of being postmodern, to have weird elements in it. It is quite uneasy to the eye and may give you a sense of what will be in the album as it is quite strange.
The picture we can see behind the white text is of one of his old albums called 'Heroes'.


Sunday, 3 March 2013

Conventions Essay.

The last two years have been a huge learning curve for me and the amount of things i see now that relate to media and some of the stuff i have learnt is massive. for my first task, i was required to make a music magazine and we was told to go ahead and make one; a few instructions and then we set of without any idea of what should be done, the layout, the images, it was just for us to go do it. I then set of and it was terrible, well at the time it looked ok but now i know all about magazine conventions, it is poorly made. For the second task we was told to make a music video, but wern't set of straight away to make one but did one as a class so we got a feel of what we need to do in order to produce one. These were both completed on time after a lot of time spent creating them but good memories lie with the production of them.

For my AS project which was the music magazine, i did a lot of research and planning to look at the conventions for my genre which would make it look professional and make it so it could be pictured on a shelf of a store with other magazines. The front cover may look very different to all magazines but they all have th same ideas about them as they all contain a title, sub-heading, a colour theme to make it look pleasing to the eye and much more. I had to look at hip hop magazines, like Complex and XXL to see what they did when they published magazine as it is better to get ideas from a established company which you can almost copy or develop. I did the same for looking at contents and double page spread but looked at many magazines as they mostly have the same layout also. I did follow conventions from hip hop magazines but looking at others gave me a bit more knowledge. I looked at the conventions and adapted them to my work as i wanted that professional feel and conventions from exsisting texts is the best way as they have more experience than me so they know what is best and show it on their magazines. A theorist said, "Media producers can learn nothing from studying the conventions of oldtexts," but i do not agree with this at all as you would have to use conventions to make your work look professional with the right ideas. 

After learning the correct conventions for my magazine with looking at existing texts, it made doing my work a lot more easier. Before when i had no idea what to do, i didn't know where to start. But once i looked at the correct conventions and seen what i had to do, i knew where to start with my magazine and how it should look. This is a massive difference to how i was before doing my research for the correct conventions. When i had to look for things to put onto my magazine, the title for example, i know how i wanted so i made sure i chose the right ones that i needed so learning the conventions did make a huge difference for me and made doing my magazine much easier. When constructing my preliminary i thought it would be easier to work on the preliminary to construct my final magazine but once i learnt the conventions, there was no way i could and decided to start from scratch. Bentley in 1997 said "The making of the new and the re arranging of the old" and i agree with the first part of what he says for my magazine, as i had to make it starting scratch because my old one was nothing like what it would be like if i knew the conventions. 

With my A2 work, i used experience from AS and knew the best thing to do was analyze music videos and again find the right conventions by looking at hip hop videos and one that may be a bit like the one i was making. This would give great sense with costume, shots and conventions like that in the hip hop genre. The same was adapted to my digipak and poster as i went through numerous hip hop digipaks and poster and analysed them. Mis-en-scene in the music video is important in order to bring the genre across well and this includes costume, props and for us, the setting we were in as we did it in the night time to bring the genre across better. In the digipak and poster, branding was important and this was done through colour scheme and for me, the artist chosen to be on my digipak and poster. I learnt doing this look at conventions from hip hop media which made it so much easier.

I mainly followed conventions in my work due to the hip hop genre being quite a strict one and challenging the conventions could take it down a different genre and look strange when you say this is a hip hop media. A lot of hip hop media products follow the same rules and conventions and ones that challenge them do not look right at all. Hip Hop is straight foward and should be one way. This is why i stuck to these conventions and kept them the same because i wanted it to look correct and when seen people would understand the genre it came from. The song also helped me with my decision with the music video and sticking to the conventions as the song is very hip hop so i had to do what the conventions intended. The whole reason why i just used and developed the conventions is because hip hop is very strict and has to be done one way to make sure it looks right.

In conclusion, conventions are very important when looking at media as they pretty much make up a whole genre. The way things are done in a genre are done because of the conventions it has so if you want to follow this genre you have to do as the conventions show so the genre you have shown can be seen. They were very significant whilst making my music video as i used them as a guide line and followed them when doing my work. I have learnt a lot about conventions and their importance with media, i know this because learning them was very helpful with my work and allowed me to aim for that professional feel that i was aiming for. Becuase established magazines, digipaks, posters and music videos use conventions, i knew i had to also and i learnt them and now i can recognise them on many different things.

Monday, 25 February 2013

Digital Technology.

Digital technology is very important when creating the work we need to do. There are many different tools that you can use in order to create your piece to a professional manner. Many softwares available allowed me to do my work easier with a better touch and let me be more creative with my work.

One software i used was Photoshop and this has numerous tools on it which allow youn to do amazing things and get to the littlest detail available. One tool that i used was Image manipulation and this allowed me to make the images for the magazine as professional as I possibly could. For example, as my pictures that i had taken using a camera had a background on there, i did not want this on my magazine so had to crop. It also allowed me to make the pictures how i wanted me to make them by using some of the tools on there, like i was able to change the brightness and contrast of my picture to make it more suitable to the colour scheme of my magazine. This was the same for the double page spread and the contents page as i made it all on photoshop, the tools on this were easy to use once i got used to it and allowed to make my AS work professional.

Cropping was one of the biggest things i had used for my magazines; without these tools it would have been nearly impossible for me to make it how i wanted it and to a professional standard. The two main ones i used and were my favourite were the MAGNETIC LASSO and MARQUEE tool (also known as MAGIC WAND). The magnetic lasso which allowed me to cut around a certain picture and did most of the work for me as i just had to take the cursor around the image. The magic wand highlighted a chunk of an area and let you delete it straight away.

Using the internet was another great type of digital technology as it is the biggest thing going right now. The internet has a lot to offer from doing research  to finding the correct fonts for my work. One main reason i used the internet quite a lot was the fact that i blogged all my work; using blogger also allowed me to get feedback from my target audience and their opinions mattered in the production process of my final work as what I was making was for them so I had to make sure I did things right. The Internet has many different facilities on it and a range of data that can be used for any work. When I think about digital technology, Internet does pop up in my head first as computers are the main thing to do with technology.

 When it comes to hardware for digital technology, there was not a lot i used for my AS work. For the preliminary pictures, we used a professional camera but only kept it in one place in one angle. We had to use photoshop for the first time at this point and i found it to difficult to use so the editing was done very well. A standard wire that connects from the camera to the computer was used to put the images on to a computer and this allowed us to save the images we wanted and use them on our preliminary magazine. This enabled me to figure out how to get things you need on the camera on to a computer and this helped me in all my other work as it is a quick and easy way to do this. 

The use of digital technology in my AS allowed me to work better in my A2 as i had learnt from all mistakes made in my AS. As well as mistakes, the things i did well were brought into my A2 work with the use of digital technolgy; some of the things i used in AS were used in A2 for example the camera to take pictures for my magazine and then pictures for my digipak and poster in A2.