Creativity Essay.

CREATIVITY ESSAY.

Whilst designing my coursework, I needed to be creative but in a way for it to look professional like existing texts that are out there. One key technology I used for my creativity was the internet and a computer; the computer allowed me to use different software as well as the internet as this was also mainly used on the computer. The use of the internet allowed me to research for my genre and the conventions I need to use in order to make it to the best of my ability and use things that professional and established artists/companies used when producing their magazine or music video. Another key technology that I used for my work was software’s like Photoshop and Final Cut Pro. Photoshop has numerous tools on it and these enabled me to format my work and I can also experiment with the tools that it has to offer to see if it can be made better or look more professional.  Another software example of software I found to help me with my creativity was Final cut pro as this also allowed me to make it professional with the range of tools it had to offer. In modern society technology is all around us and used for many things, this makes it easier to us it, to be more creative as more experimentation can be done.

Looking at what theorists have said there is not really one that I would challenge as each theorist that talks about creativity I can agree with so rather than challenging I would either agree of develop on what they have to say; for example Jones 1993 says that mistakes can be resolved with the use of creativity and I can remember doing this when I noticed something that didn’t fit with the genre and corrected it using some more ideas I had to make it more appealing to the audience.

As I discussed technology before, that’s was very useful when doing my research and planning as I was able to do a large amount of this using the internet. For the magazine, I looked at magazines such as Complex and XXL as these established companies that make magazines that fit into my genre. I used them conventions on my magazine due to it being professional as these companies would have sold millions of companies so it would have been best for me to use conventions from existing companies. I did the same for my music video as I looked at popular artists that link to my genre to see how what conventions they used in their videos which I could use to make mine similar to theirs.

For the magazine, camera angles and mis-en-scene were very important as I wanted my artist to come across in a particular way and these allowed me to portray this. For instance, the camera angle I used for my front cover was an upwards shot as this gives a sense of an established artists as it seems as if people are looking up at him. Furthermore, I used mis-en-scene to convey ideas of being wealthy. These allowed me to bring across the correct connotations for my artists that I wanted the audience to recognise. The same applies for my music video, as camera angles had to look right to fit what was happening in the song and use a variety so the audience would not get bored and that the video did not look plain. The mis-en-scene is the same as the magazine as we used props to again bring across the right connotations for the genre. Finally, editing was key as we could not allow there not be any errors in order for it to look like a professional music video, especially for the lip sinking to be on time at all points of the song. These were adapted from existing texts as well as our own ideas and we kept bringing up new ideas to make the video to the best of our ability.

The main restriction we had was a small budget to create our texts; unlike existing artists who have a big budget which enables them to use better facilities. As we wanted the music video to look professional we had to use conventions to bring across the genre which the audience would recognise. For example, we only filmed during late hours of the night as this linked to what was happening in the music video as well as the genre. With the music video some of the locations which chose to use were unavailable at certain times which delayed our filming. This was a huge set back as we had organised times and dates for the process of filming to take place. However on many occasions we made decision together on what else we could during this time to aid us during our filming process. For instance, we used creative thinking when one of our locations was blocked and we decided on another place we could film which was not different to the original location.

Although, some ideas had come from existing texts, we wanted to use our own ideas to make it more original. We used creativity by developing conventions in music videos and magazines to make it more personalised rather than copying something that is already out there. During the planning process, we came up with many ideas that were our own to bring across the element of originality. Not much from my texts has been copied as I like to be creative and think of my own ideas or develop ones that I do like.

During the process of making these texts I learnt a lot of new techniques and software’s that I can bring to new texts that I may have to do in the future. Now I have experience in this, I can use my creative mind to make these a lot more professional. One way I have learnt to being creative is to experiment on different software’s and look at many different existing texts to get the correct conventions for the genre to make it look professional. Experimentation allows you to look mess around and see what the software’s have to offer to make it look to the best of my ability.